by Kindra Cotton | August 12, 2014 10:00 AM
In our book chapter “Leveraging New Media as Social Capital for Diversity Officers”, we discuss how to identifying the right combination of new media tools that works for promoting messages of equity, diversity, and inclusion (EDI) in the social media space. This blog, The Institutional Diversity Blog, is an excellent example of how a Chief Diversity Officer (CDO) is using the web to educate and share best practices among diversity and inclusion professionals. Establishing a blog is a great way to position yourself as a thought-leader in your field, and contributing as a guest blogger to sites within your industry is another great way to expand the reach of your message, engage a new audience of readers, and improve the SEO (search engine optimization) of your name on the web.
The mission of The Institutional Diversity Blog is to educate and share best practices among diversity and inclusion professionals in North America on a range of topics pertaining to EDI, and it accomplishes this goal by providing a platform to discuss current events and EDI developments in various sectors. If you visit this site regularly, you’ll notice our posts offer information on ongoing local, national and/or global diversity-related issues that challenge the mainstream media perspective of diversity, and often highlight an important story with an equity-relevant perspective that hasn’t been told elsewhere; But the content itself, isn’t always enough! Publishing for the web is a different animal from traditional or print publishing, so here are 7 Best Practices to Follow to Construct the Perfect Blog Post that gets clicks and converts to engagement via blog comments or discussions in the social media space:
Following my own advice, I ask:
What’s been your experience with blogs?
You’re reading this now, so please share your opinion below*. I’d love your input. Got questions, concerns, or feedback? Fill out our brief survey, Contact Me Directly, or #AskEDItech on Twitter! I’d love to hear from you.
*Note: You will need to register for an Institutional Diversity Blog account in order to comment, but you can get started right away by clicking here, or visiting our FAQ page for more help. Also, check out this video on “Registering for an Account on The Institutional Diversity Blog“.
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