by Kindra Cotton | June 24, 2014 10:00 AM
Part of the popular adage that says “Twitter is for the people you want to know” rings true for one of the most active social network with 255,000,000 monthly active users sending 500,000,000 tweets per day. Twitter’s mission is “to give everyone the power to create and share ideas and information instantly, without barriers” and it does that by providing the launching pad with which individuals can connect across geographic and time barriers. For the Diversity Professional, Twitter provides a great way to stay active in the conversation surrounding Equity, Diversity, and Inclusion (EDI), and an excellent way to disseminate information to a broader audience than you would be able to reach in a classroom or conference keynote/workshop. Twitter opens up doors for connecting with people, in real-time, in ways that were never before possible, thus today I’ll share 4 Things You Need to Know About the Real-Time News Network to help you capitalize on the popularity of this network, and the like-minded brethren you’re likely to find inhabiting it:
As a Diversity Professional planning on seizing the opportunities that Twitter has to offer, these four (4) tips steer you in the right direction. I would advise however, that you not engage the network in a professional capacity without having a Social Media Marketing Plan in place, even if it’s only for your individual professional development. Take some time to learn the network and what you may be able to gain from it before diving right end and learning lessons the hard way (like Federal Student Aid (FAFSA) did recently when it opted to mock the poor in an ill-conceived attempt to connect with their audience via a popular meme). From an organizational standpoint, as a Diversity Professional seeking to use the social web to promote your department’s vision or mission, having a Social Media Policy is a no-brainer!
Kindra Cotton, Social Media Specialist
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