The Institutional Diversity Blog is presenting the Equity, Diversity, and Inclusion (EDI) Tech Corner Series to provide a better understanding between the field of Equity, Diversity, and Inclusion and its link to the technology that helps to promote the EDI message of creating a more diverse and inclusive society.
Within this series, we’ll discuss the evolution of the World Wide Web, the advent of social networking, and how social media tools can be used to engage enthused EDI stakeholders in the online marketing space. Social media matters for EDI Professionals because it is a “necessary evil” for the dedicated professional seeking career advancement and opportunities for additional revenue streams in the 21st Century workplace. By leveling geographic borders and exponentially expanding the reach of one’s voice, social media provides the ideal platform to propel a message of equity, diversity, and inclusion to a worldwide audience.
The effective use of the technology and new media tools available today can help ease some of the budgetary and time constraints that most face in today’s organizations. Thus, the goal of the EDI Tech Corner Series is to show EDI professionals the best practices for using Social Media Marketing in the field, and how to balance personal and professional work commitments in the face of the ever-changing new media realm. Specifically, over the next few posts we’ll address:
- Key Considerations in Planning and Revising a Social Media Marketing Initiative
- Tips for Implementing Your Own Social Media Marketing Strategy
- Popular Social Media Tools and Outlets
- Emerging Trends in New Media
- Evaluating Your Social Media Marketing Effort
- What To Do When Your Social Media Marketing Effort Has Waned
We’ll also take your questions and feedback and try to address your concerns in upcoming posts. You can help our effort by filling out this brief survey, in addition to leaving your comments below*. We'd love your input.
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