We also started the EDI Tech Corner Series to provide a better understanding between the field of Equity, Diversity, and Inclusion and its link to the technology that helps to promote the EDI message of creating a more diverse and inclusive society. Within this series, we’ll discuss the evolution of the World Wide Web, the advent of social networking, and how social media tools can be used to engage enthused EDI stakeholders in the online marketing space. Weencourage you to provide your questions and feedback to help us continually enhance this series.
If you’re reading this message, you’re seeing a perfect example of how social media is being used by a Chief Diversity Officer (CDO) to educate and share best practices among diversity and inclusion professionals on the social web. Given the altruistic aims within the EDI field, and the fact that social media marketing initiatives work best within enclaves where tenets of “old school” word-of-mouth marketing can grow exponentially with technology among enthused participants, the new media space arises as the ideal place to explore the use of social capital via social media. Leveraging New Media as Social Capital for Diversity Officers is a guide to help others replicate our success, and as always, I’m available to utilize as a resource, being there when you don’t know what you don’t know, offering Simplified Social Media Solutions.