Today, I’m discussing the three (3) things I wish every Chief Diversity Officer (CDOs) knew about social media before starting their social media initiative. I’ve been a Social Media Specialist now for more than half a decade, and I’ve had the privilege of working with a variety of executive level administrators and busy small business CEOs. It’s natural to feel some apprehension about trying something new, especially when the stakes are so high, but embracing new media is inevitable for a chief executive who intends to stay a thought leader in their field. So to that end, here’s my advice on how you can make your transition into using social media as a CDO more seamless:
- Use Your Network: People want to contribute and be a part of something, they usually don’t have the time to wrangle a Social Media Marketing Plan themselves and do the methodical work it takes to get a Social Media Marketing Action Plan off the ground. But the good news is many are willing to contribute to an initiative that’s already underway. Some of your very first posts can be guest posts from colleagues or collaborative efforts from people in your network that have been looking for the right opportunity to work with you.
- Think Outside the Box for Repurposing Content: Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest all operate differently with differing types of media that works on each platform. A good Social Media Specialist can show you how a journal article becomes a blog post that turns into an infographic that leads to a how-to video and tutorial collage. In this instance, one item (a journal article) has been used four times in the social networking space, proving that it’s all much easier than you think! Contact me for more ideas on how to make your content more social media friendly.
- Stockpile and Automate: When your schedule gets overbooked (and it will), you’ll appreciate the stockpile of topics and content reworks that can provide you with a continuous stream of content when you don’t have time to write or create new stuff. There are also content curation services and apps like Buffer that help keep your social outlets updated with relevant content when your schedule gets too hectic to create your own.
If every Chief Diversity Officer kept these three things in mind at the start of their Social Media Marketing Initiative, there’d be much happier Social Media Specialists available to help them navigate the new media landscape!
Don’t miss the 3 Tips to Help Chief Diversity Officers Implement Their Social Media Vision, and this helpful resource: “Leveraging New Media as Social Capital for Diversity Officers: A How-To Guide for Equity, Diversity, and Inclusion Professionals Seeking to Use Social Media to Carve a Niche in the Social Networking Space”: http://bit.ly/1ufDn9N
My question this week is still:
What's stopping you from using the web to promote messages of equity, diversity, and inclusion?
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