by Kindra Cotton | September 15, 2015 10:00 AM
By Kindra Cotton of SSS for Success: Simplified Social Media Solutions
(Republished with permission; some links and images added by the Institutional Diversity Blog)
Thank me later for getting you started on this 5 months ahead of time!
A very popular, unattributable internet quote says: "Facebook is for the people you used to know, LinkedIn is for the people you know now, and Twitter is for the people you want to know". In this statement lies a very important trait of social media outlets: You need to know the network you want to promote your message on, because part of that knowledge includes having an understanding of the target audience that exists there!
A true list of everything you should be thinking about in your Social Media Marketing Plan for 2016 could fill a book, but for brevity’s sake, I’ve provided 16 quick-and-dirty things you should know about social media (by topic) as you start gearing up for The New Year:
Did you find this quick review helpful? Great! Over the next few weeks, I’ll elaborate on each of these topics more in-depth, but in the meantime, for your own edification, I would suggest checking out “The 2015 State of Social Marketing Report” by Kevin Shively over at Simply Measured and the “2015 Social Media Marketing Industry Report” from the Social Media Examiner.
Let me know if you have any questions, and feel free to leave your comments.
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